Jade Groupe: Defining luxury fashion for over 15 years

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Events
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Jade Groupe: Defining luxury fashion for over 15 years
Founded in 2007, the Jade Groupe produces luxury accessories for the world's most renowned luxury fashion brands.
Owned by the LVMH group, the Jade Groupe is made up of two companies, “Jade Creation” and “Jade France”. This group includes brands such as Louis Vuitton, Dior, Givenchy and Moynat.


EVENTS
From production to the catwalk
The 10th anniversary of the Jade Groupe was marked by a fashion show by designer Joel Reigota. At Vista Alegre Museum, pieces from “Existência” (Existence), the fall/winter 18/19 collection, were shown. It is a reflection on life and, at the same time, a message of hope.


15th anniversary parade with Joel Reigota
EVENTS
The rise of fashion
In support of national fashion, the Jade Groupe invited Joel Reigota to present “Metanóia”. The designer's fall/winter 23/24 collection was shown at the Aveiro Museum / Santa Joana.
With a career spanning more than 30 years, Joel Reigota is the biggest symbol of fashion in the Aveiro region, having trained with Jean Paul Gaultier and Thierry Mugler, two of the world's greatest designers.

EVENTS
The Jade groupe's art
In 2023, fashion joined art. Throughout the year, French artist Josefa Ntjam was in artistic residence at the Jade Groupe factory.
Selected by the LVMH Métiers d'Art group, the artist created the exhibition “une cosmogonia d'océans” together with Jade craftspeople.
Invisual Branding Solutions was responsible for organizing and producing the event to showcase the final result.

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