Shop Irbal

Ecommerce
Institutional Video

Irbal: your working partner

On the market for over 40 years, Irbal is the European leader in the development and manufacture of concrete mixers. Part of the Altrad Group, it has one of the most advanced industrial factories in Europe, equipped with the latest technology.
As a way of answering to new types of consumption, Shop Irbal is an E-commerce site that offers all the products sold by the brand. Created by Invisual, the platform also has an “Outlet” section and an “Exploded Views” section. In the latter you can access all the replaceable concrete mixer parts and place an order. All this with a 3D view.

VÍDEO

We believe in people

Irbal's institutional video makes “Dream” its main message. In a story where company and community are one, Irbal's behind the scenes and mission are revealed.
Created and produced by Invisual, the process started with the concept and resulted in content that reveals the brand's positioning and relationship with the region, its people and its associations. The fusion of image, soundtrack and voice-over helps to support Irbal's great purpose. In an emotional and engaging way, the company expresses its passion for believing in people and allowing everyone to dream.