Identity
Design
3D
Video
Digital Marketing
TV Consultancy

Present in the daily lives of all Portuguese people, Gráfica Ideal has been operating since 1945 and is responsible for some of the most iconic packaging in the national industry.
Situada na principal avenida da cidade de Aveiro, Avenida Dr. Lourenço Peixinho, o Convexo é um edifício que combina habitação e comércio.
Em cada piso um apartamento, de tipologia T3 ou T3 Duplex e, ao nível da rua, um espaço comercial.
Com uma fachada de arquitetura alicerçada em desalinhamentos e diagonais, a mesma foi a inspiração para criar a identidade e conceito do Convexo. Este foi um trabalho que passou pela criação do naming, uma apresentação, modelação 3D e ainda posts para as redes sociais da Rerum.At 80 years old, it leaves a significant mark on the national printing industry with the launch of a new logistics unit. With this investment, it makes GI one of the packaging printers with the lowest CO2 emissions in Europe.

INTERVIEWS

INvisual entered the scene and created a communication plan for GI's 80th anniversary. Among many other actions, the plan included a series of interviews that introduced some of the printing company's employees. Captured by INvisual's lens, they recounted some of the most memorable experiences and stories from their careers. The final result was revealed in several episodes, featuring current and former employees as well as GI's management.

TV ADVISORY

INvisual worked to ensure that Gráfica Ideal's history and brand values continue to be recognized and celebrated among various strategic audiences, with two objectives: the first - to consolidate an image of trust, innovation, sustainability, and commitment to the future; the second - to strengthen relationships with institutional entities, customers, suppliers, and consumers.